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E-Business: Strategic Thinking and Practice Review

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E-Business: Strategic Thinking and Practice ReviewBook delivered timely and supplier very friendly. I ordered book like on a Thursday and got it by Saturday. So I had it a few days before my classes started! The book was in great shape and the package was well secured. I would order another book from this supplier.E-Business: Strategic Thinking and Practice Overview

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Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) Review

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Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) ReviewTed Hart and James Greenfield have led another team of experts in creating a sequel to 2005's Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Internet Management for Nonprofits: Strategies, Tools & Trade Secrets is not a rehash, but a new effort to provide nonprofits with a clear understanding of the effective tools available and how to integrate them.
This review takes its title from one of the chapters. I'm working for a global nonprofit and can truly say that we operate with "no borders." Our tools are varied and allow us to work across oceans as though we are next-door neighbors. Building an online community for fundraising support, social networking and collaboration, volunteer management and recruitment, web design, multichannel fundraising, e-governance, mobile technology, security, and more, are discussed in depth.
If you're in nonprofit marketing, fundraising, communications, program content development or a webmaster, Internet Management for Nonprofits is for you.Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) Overview

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C-Scape: Conquer the Forces Changing Business Today Review

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C-Scape: Conquer the Forces Changing Business Today ReviewI was able to get my hands on advance copy of Larry Kramer's new book this past summer. I read it twice and it inspired me to leave my job at a large traditional media company and go out on my own and start a boutique marketing company with a focus on reaching consumers wherever they are.
The author very clearly explains that all the change in technology in the past decade has been upending many business models. It is best seen as a revolution in communications on a scale not seen since the invention of the printing press. The biggest change is that consumers now have the power to avoid what they don't want to look and choose the messages they do want to hear. So all businesses must learn to think like media companies and become trusted curators and providers of content across all new media platforms. This revolution has put traditional media companies at a disadvantage because often they can't move fast enough to keep up with the changes in consumer behavior caused by all this technological change. AND they are often hampered by business models that try to preserve executive salaries and profits when they should be thinking like a dynamic start up. The "C" stands for Consumers, Content, Curation, and Convergence, all import factors in this new tech crazy world. Great book!C-Scape: Conquer the Forces Changing Business Today Overview

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Justice Perverted: Sex Offense Law, Psychology, and Public Policy Review

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Justice Perverted: Sex Offense Law, Psychology, and Public Policy ReviewAt a time when many U.S. states are teetering on the verge of bankruptcy and essential public services are being slashed and burned, does it make sense to spend billions and billions of dollars on largely symbolic laws that do little or nothing to prevent or deter sex offending?
Not according to Charles Patrick Ewing, a forensic psychologist and respected law professor at the University at Buffalo Law School.
In Justice Perverted, Ewing systematically analyzes the wave of new sex offender laws from a cost-benefit perspective. In a measured voice, he surveys the science and legal terrain surrounding the civil detention of sexually violent predators, registration and residency restrictions, child pornography legislation, and laws against Internet offending. All of these laws may make people feel safer, he concludes, but at a steep financial and social cost.
Ewing takes particular aim at psychologists who have flocked to this lucrative niche. In choosing self interest over science, these professionals have sullied the profession, he maintains: "In the short run the payoff, especially for some individual practitioners, has been great, but in the long run, the damage done to their professions and the people who would be served by them may prove to be much greater."
He advocates for replacing current sex offender laws with ones that are evidence-based and cost-effective, that respect civil liberties, and that do not make a mockery of psychology and other mental health professions.
Ewing is a nationally known expert on forensic psychology and law. His other books include Insanity: Murder, Madness, and the Law, Minds on Trial: Great Cases in Law and Psychology, Trials of a Forensic Psychologist: A Casebook, and an oldie but goodie, Kids Who Kill.
I highly recommend this timely book to anyone who is interested in a comprehensive yet accessible overview of sex offender laws, scientific findings and social policy.
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The New Masters of Online Marketing Review

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The New Masters of Online Marketing ReviewThe fastest way to successfully compete in today's e-commerce marketplace is to learn from the people who have already 'been there, done that.' The experts who have written this book have laid out their state-of-the-art internet marketing successes in an easy to read format. When implemented properly, the information in this book is literally worth millions of dollars. Highly recommended book...especially for the low price.The New Masters of Online Marketing Overview

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E-Health, Telehealth, and Telemedicine: A Guide to Startup and Success (Jossey-Bass Health Series) Review

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E-Health, Telehealth, and Telemedicine: A Guide to Startup and Success (Jossey-Bass Health Series) ReviewThis is a great resource. I have taught a class in computers in health care for undergraduates seeking degrees in health care administration since 1985; I've spent an increasing amount of time on telemedicine and e-health topics.
The authors have done a great job in pulling together all of the facts and concepts needed to effectively teach this subject. Detailed chapters on technologies, applications, and how to get started provide an excellent foundation. Chapters on challenges to maintaining confidentiality of patient information, malpractice pitfalls and ethical concerns with e-health are perfect for teachers and are essential reading to all professionals who are involved in the provision of these services. Final chapters emphasizing the evaluation of programs using these emerging (and imperfect) technologies temper the "let's do it because we can" spirit of telemedicine enthusiasts with the "let's make sure it works in the real world" concerns of administrators.
I'm particularly pleased with the effort made in every chapter to put a human face on the technologies involved. Much better than dry feature lists, these real-world examples will help my students (some of whom are health care practitioners returning for another degree) really understand what e-health will mean to us all.
If you are looking for the best book available on this topic, look no further.E-Health, Telehealth, and Telemedicine: A Guide to Startup and Success (Jossey-Bass Health Series) Overview

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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) Review

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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) ReviewMichelle Golden's book, "Social Media Strategies for Professionals and Their Firms" is incredibly valuable and worthwhile, right from the start. It may be the definitive book right now to use to understand what "social media" really means and then implement and apply it to your professional firm.
The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.
The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.

This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.
Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
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Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web Review

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Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web ReviewEuan Semple's book reminds me of Guy Kawasaki's Enchantment, as both books have so much thoughtful content, you should NOT read them quickly. Euan describes the way a modern manager must work with his colleagues to improve them, improve him/herself, improve the organization and world in which they find themselves. We all know the Net changes EVERYTHING, but Semple explains what it means to share knowledge, to empower others to use the amazing resources of the Net, to educate and network in this rich environment, to use one's voice and opinion to change the world. When he explains that no manager can pretend to know it all, he makes it clear that the modern manager instead of knowing the answers, now knows how to ask the questions, which engage and inspire those around him. Get this book and read it a few times before reviewing it. It takes the important breakthroughs and growth of social media, discussed in so many books over recent years and puts them in a larger context to give individuals and organizations a deep understanding of what having a voice means going forward into a revolutionary new world of work.Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web Overview

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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job Review

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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job ReviewI enjoyed reading this book. I purchased it from Amazon because Jim Cockrum endorsed it in his newsletter (which is how I heard of it). The book basically outlines step by step how to set up an information product business online. The first chapter explains why this business model is ideal for most people, due to low overhead and the almost bottomless demand for information products online. Chapter 2 suggests ways to build a profitable infoproduct quickly. I think they should have explained the "profitable" side of things a bit more explicitly. For example, while many people might have collections of recipes at home they think they could sell online, most people searching for recipes online are searching for FREE information, not an ebook they have to pay for. Ideally, you should create an infoproduct for a market where infoproducts are already selling well. Scanning the categories of products on Clickbank.com is a good way to get ideas for products of your own. If you aren't sure what to create, think about the products that people are already selling on Clickbank, and then come up with a complementary or supplemental product that would be a logical "upsell" to the audience for those products. This is the most important decision you will make, and determines if your product will sell, more than any other factor. Beyond that the book outlines the different content formats you can choose to make, how to set up a website, get traffic and turn your "prospects into buyers." I learned the most from chapter 6, and I think that chapter alone is worth the price of this book. While it doesn't explicitly teach you how to write a sales letter it tells you some important things to consider when setting up your sales page. I think a few sales letter examples and a simple template would have enhanced this chapter a lot, especially for beginners who are new to information marketing online. A separate chapter on outsourcing would have been helpful also. My thoughts are you should probably write rough drafts of your ebook and sales page and then outsource the rewrites to someone more experienced to "clean them up" for you. I prefer vWorker for all my outsourcing, since I have the option to pay for deliverables only, rather than for time. It seems to result in faster turnaround, and since the funds are escrowed, I don't have to release them until I am completely happy with the end product. For beginners, I also recommend using e-Junkie rather than Clickbank or 1shoppingcart. With e-junkie you get payment processing, but they also create expiring download links automatically and I believe they also host your actual product files, so you don't have to create any web pages yourself other than just the sales letter page, with the order button connecting to your e-junkie checkout. That saves time, and also eliminates some of the learning curve with having to create web pages and learning to FTP your files to a download page, as well as not having to learn to install a script to create expiring download links yourself. If you're a beginner and you don't know much about web design you should probably try out Blinkweb's hosting - you get a free domain name and a wysiwyg editor that includes simple sales page templates that are super easy to use, and are designed specifically for information marketers. All you have to do at that point is upload an image of an "add to cart" button and link it to your e-junkie account for checkout. e-Junkie does the rest. If you don't like paying $14.99 a month for hosting and you don't mind the learning curve, then google "Chris Farrell" and sign up for his free "Success Grenade" videos that walk you through web page setup step by step. You'll learn how to FTP your web site, create download and squeeze pages, upload files to your site's hosting account and more. I think Blinkweb + e-Junkie would save you more time and let you get your business up and running a lot faster, but if you don't mind a few months extra work and study, you can learn to do it the "hard way" through Chris Farrell's video series. Overall, "The Six-Figure Second Income" has a lot of good ideas and recommendations, even though I disagree with some of the recommendations in chapter 4, since they aren't very beginner-friendly, and can stymie someone for months before they can get an actual product online. Even if you start with only Blinkweb for hosting/web design, e-Junkie for shopping cart/payment processing, and the basic Aweber account for managing your customer list, it will cost under $40 a month to get going, and takes a lot of the technical stuff off your plate.The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job Overview

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