Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Review

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ReviewI just finished this book and it does a great job describing the dynamic now in play at every organization regarding social media. It illustrated how social media is going on a whirlwind tour throughout your organization touching areas I never expected it to touch. It's not like the early days of the internet - where you can hire a bunch of coders, stick them in a corner and have them create your website and do all things web - its much more involved and truly touches "everywhere" in your organization. Because of that you need a comprehensive strategy that will involve the whole organization and leverage the human network and human capital typically trapped in organizations of all sizes. This book does an excellent job of explaining and then illustrating with real world examples how to create a strategy that will unlock the power hidden everywhere in your organization. Excellent read - thank you Larry!Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Overview

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Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) Review

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Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) ReviewTed Hart and James Greenfield have led another team of experts in creating a sequel to 2005's Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Internet Management for Nonprofits: Strategies, Tools & Trade Secrets is not a rehash, but a new effort to provide nonprofits with a clear understanding of the effective tools available and how to integrate them.
This review takes its title from one of the chapters. I'm working for a global nonprofit and can truly say that we operate with "no borders." Our tools are varied and allow us to work across oceans as though we are next-door neighbors. Building an online community for fundraising support, social networking and collaboration, volunteer management and recruitment, web design, multichannel fundraising, e-governance, mobile technology, security, and more, are discussed in depth.
If you're in nonprofit marketing, fundraising, communications, program content development or a webmaster, Internet Management for Nonprofits is for you.Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) Overview

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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) Review

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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) ReviewMichelle Golden's book, "Social Media Strategies for Professionals and Their Firms" is incredibly valuable and worthwhile, right from the start. It may be the definitive book right now to use to understand what "social media" really means and then implement and apply it to your professional firm.
The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.
The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.

This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.
Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) Overview

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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Review

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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business ReviewIn 18 chapters this book places the rise of social media in several contexts: generational, technological, and economic. Chapters address how adopting social media affects a company's marketing and sales, customer service and support, platforms and IT infrastructure, employee responsibilities, recruiting practices, and the duties of the chief information officer and chief marketing officer. The 21 contributing authors explain why social media policies must cross departmental boundaries and isolated practices. They discuss how marketers and business analysts need to adopt new measurement methods to account for the streams of brand-related information consumers constantly post to the web. A company can define its ROI in social media from many angles, including an consumer attitudinal perspective, a behavioral perspective, and an organizational standpoint, as well as from a transactional or conversion standpoint. The book recommends that companies adopt an emerging online communication discipline called Social Community Marketing. From this perspective, brand-building efforts evolve from a mass-marketing model (which aims to acquire as many customers as possible) to a more targeted, tailored approach that initiates and maintains genuine conversations with customers.The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Overview

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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships Review

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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships ReviewThis is an extraordinary book that presents a completely new approach to developing and using business relationships in a dramatically more effective way. I've been a client of the author and familiar with his approach, but I still found the book to be a fantastic and enlightening read.
The book presents a kind of a "unified field theory" in which the author explains why typical networking usually doesn't work and often erodes business relationships, all as a predicate to offering a values-based approach that shows respect to one's current and prospective colleagues and allows networkers of different personality types, including shy people like me, to play to their strengths in a much more natural way. Having made the case for pursuing business relationships based on mutual advantage and clear strategic objectives, he then presents a step-by-step framework with cogent illustrations that bring his new way of seeing things to life.
The author has a much more realistic and mature understanding of the challenges we all face when engaging in such complex activities as looking for a job, clients, funding, or vendors than any of the many books I've read on the subject. His advice is particularly astute for experienced workers with significant accomplishments under their belt, but who face intense competition at higher levels of career advancement. There are no cliches or fads or silver bullets in this book, just an exceptionally thoughtful and original approach to a set of problems we all face and a lively and realistic roadmap for making it your own.Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships Overview

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