The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business Review

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The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business ReviewA decent book on the subject, however most examples of the specialty shops that the author used were shops located in the heart of tourist destinations (i.e. Monterey, Carmel, Venice, etc). If you live in average non-tourist locations in America like most people, you'll probably not find much useful information. I did, however, like the listings of industry product shows that I otherwise would not have know existed.The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business Overview

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Federal Statements of Work: A Practical Guide Review

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Federal Statements of Work: A Practical Guide ReviewA really outstanding book that by far exceeded any expectations I had after navigating in its sample pages. It provides a really comprehensive list with various SoW and it really deserves its seemingly high price. Its accompanying CD provides a lot of additional (extremely useful) resources. I consider it a must for any professional of the field (purchasing manager, contract manager, project manager).Federal Statements of Work: A Practical Guide Overview

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Review

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ReviewI just finished this book and it does a great job describing the dynamic now in play at every organization regarding social media. It illustrated how social media is going on a whirlwind tour throughout your organization touching areas I never expected it to touch. It's not like the early days of the internet - where you can hire a bunch of coders, stick them in a corner and have them create your website and do all things web - its much more involved and truly touches "everywhere" in your organization. Because of that you need a comprehensive strategy that will involve the whole organization and leverage the human network and human capital typically trapped in organizations of all sizes. This book does an excellent job of explaining and then illustrating with real world examples how to create a strategy that will unlock the power hidden everywhere in your organization. Excellent read - thank you Larry!Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Overview

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Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Review

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Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires ReviewUnless marketing is totally new to you, you have heard of and probably used all the concepts discussed in this very short book. Mark does try to stake out new territory by assigning new names to old concepts. But even then he discusses the concepts in very general terms. He talks about the what to do but never really gets around to specifics of how to do what he is talking about.
The book opens up by asking you to go to his website and complete five steps to see the Integration Marketing theory in practice. Step one is to provide your name and email address so you become part of his mailing list. The third step tries to sell you an advanced course on Integration Marketing.
Mark is a very savvy marketer. You will learn a lot more by watching what he is doing than by reading this book.
The contents of this book could be delivered in 15 - 20 pages if he cut out all the unnecessary fluff.
He promises to give a formula for calculating the profit potential for any Integration Marketing deal. However what he gives is a formula that requires a lot of arbitrary estimates. Garbage In Garbage Out comes to mind. It is easy to develop business projections. But business projections are only as good as the underlying assumptions. There was no real guidelines for developing the estimates that goes into this formula.
In my opinion, the entire book is designed to get the reader to seek additional, higher priced information.
There is no doubt that Mark can teach a lot about marketing. If you wish to become a student of Mark, save the money on the book and apply it directly to the higher level study.Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Overview

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Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own Review

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Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own ReviewNot only was this book easy to read but it also provided realistic and concrete goals that helped motivate me to action. The real life examples also proved very helpful. I would strongly recommend Young Guns to anyone!Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own Overview

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