The Advance Man: A Journey into the World of the Circus Review

Average Reviews:

(More customer reviews)Are you looking to buy The Advance Man: A Journey into the World of the Circus? Here is the right place to find the great deals. we can offer discounts of up to 90% on The Advance Man: A Journey into the World of the Circus. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The Advance Man: A Journey into the World of the Circus ReviewJamie MacVicar joined the Greatest Show on Earth in 1974, a year before I was hired for the same position. From the perspective of personal experience, the advance man nails it! Jamie MacVicar's depiction of a circus promoter's lifestyle, work ethic, tension, stress and glory are insightful and to the point. Many young and enthusiastic men and women have passed thru the Ringing promoter crucible to lead the live event industry in venue, sports and entertainment management. Accuracies aside, The Advance Man is recommended because the arc of the character is rich and you cannot help but connect with the hero on his journey of rise, fall and redemption. This book is destined to make a great movie as the writing is superb and the subject matter is as good as it gets. In reading it I felt my life pass before me as MacVicar describes a young man's journey into a strange and captivating world.
Bill Powell
VP of Marketing and Sales
Feld EntertainmentThe Advance Man: A Journey into the World of the Circus Overview

Want to learn more information about The Advance Man: A Journey into the World of the Circus?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Review

Average Reviews:

(More customer reviews)Are you looking to buy Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires? Here is the right place to find the great deals. we can offer discounts of up to 90% on Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires ReviewUnless marketing is totally new to you, you have heard of and probably used all the concepts discussed in this very short book. Mark does try to stake out new territory by assigning new names to old concepts. But even then he discusses the concepts in very general terms. He talks about the what to do but never really gets around to specifics of how to do what he is talking about.
The book opens up by asking you to go to his website and complete five steps to see the Integration Marketing theory in practice. Step one is to provide your name and email address so you become part of his mailing list. The third step tries to sell you an advanced course on Integration Marketing.
Mark is a very savvy marketer. You will learn a lot more by watching what he is doing than by reading this book.
The contents of this book could be delivered in 15 - 20 pages if he cut out all the unnecessary fluff.
He promises to give a formula for calculating the profit potential for any Integration Marketing deal. However what he gives is a formula that requires a lot of arbitrary estimates. Garbage In Garbage Out comes to mind. It is easy to develop business projections. But business projections are only as good as the underlying assumptions. There was no real guidelines for developing the estimates that goes into this formula.
In my opinion, the entire book is designed to get the reader to seek additional, higher priced information.
There is no doubt that Mark can teach a lot about marketing. If you wish to become a student of Mark, save the money on the book and apply it directly to the higher level study.Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Overview

Want to learn more information about Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...