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What Color Is Your Parachute 2012: A Practical Manual for Job-Hunters and Career-Changers Review"What Color is Your Parachute?" has become an American institution. This edition marks the 40th anniversary of the book's first publication, and the book has now sold more than 10 million copies. While I don't usually review books like "What Color is Your Parachute?" I find that it's such a unique and useful book on finding a job that it's worth encouraging people to read it.My other copy of "What Color is Your Parachute?" is a much earlier one, and I can see by comparing it with this new edition that substantial changes have been made over the years. Unlike many other books that don't seem to keep up with the changing times, this new edition of "What Color is Your Parachute?" seems tailor-made for today's job market. In fact, "What Color is Your Parachute?" has been revised annually every single year since 1972 with the exception of 1975.
I like the way that "What Color is Your Parachute?" has always been more than just a standard guide to how to find a job but has always helped its readers think outside the box. For example, Chapter 1 of the latest edition is titled "How to Find Hope," and hope is something American workers need in an economy that is uncertain at best and shrinking at worst. Embedded in the idea of hope is a strategy of hope and a principle to live by, which is to not put all your eggs in one basket. Instead, you should always have an alternative: two ways to describe yourself, two ways to find a job, etc. And so the rest of Chapter 1 lists 18 ways to find a new job.
Chapters 3-14 go on to describe in detail the heart of "What Color is Your Parachute?" which are the 5 survival skills you most need today. These are the following:
Attitudes Necessary for Survival (Chapters 3-4)
Advanced Job-Finding Techniques (Chapter 5-9)
Advanced Job-Creation Techniques (Chapters 10-12)
Inventory of What You Have to Offer the World (Chapter 13)
Each One Teach One (Chapter 14 on teaching others survival job-hunting)
The book concludes with 4 appendixes on Finding Your Mission in Life, A Guide to Dealing with Unemployment Depression, A Guide to Choosing a Career Coach or Counselor, and a Sampler List of Coaches.
As you can see, "What Color is Your Parachut?" contains much more than just basic job-hunting skills that you can find anywhere else or that you probably already know about. It also gives you a philosophy of job-hunting and of thinking about yourself, as well as advanced techniques for finding a job. For example, Chapter 3 gives advice on how to positively use and think of the time you have when you're looking for a job, and Chapter 7 is all about how to network in this world of social media. It's refreshing to think of the positive uses of the social media, and this chapter demonstrates yet again that "What Color is Your Parachute?" always strives to represent the best current practices for finding a job and thinking about job-hunting.
I especially like the whole idea of Chapters 10-13, on job-creation techniques and inventory of what you have to offer the world. Rather than seeing oneself as a passive and pathetic looker for a job, why not think of oneself as a creator of a job? In our modern economy it's very possible to do this: it just requires you to think differently about who you are and how jobs are described and offered. Even before I had read this updated version of "What Color is Your Parachute?" my wife has done this very thing at least twice. By thinking about her whole set of skills and experiences and using her ability to network, she's talked herself into at least 2 (maybe 3) jobs over the past years, even creating and setting the terms for her jobs.
In summary, "What Color is Your Parachute?" is an excellent choice for anyone who finds himself in the unenviable position of having to find a new job. While that's never a pleasant situation, "What Color is Your Parachute?" will give you greater confidence and hope that you can find a good job, even in a downward economy.
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