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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links ReviewFascinating and powerful book that shows how success is never simply down to your intrinsic talents or worth, but whether you are able to use the power of `hubs' and `networks' to achieve your aims.
The hubs that we choose to get involved with (for example, the company that we work for) are crucial for our success. Join a fast rising firm in a growing industry, and it will be difficult not to do very well.
Smart people choose jobs, activities or places to live that will expose them to a wide range of people and ideas, because they know that one of these `weak links' can be the source of their own defining idea or enterprise. Once upon a time we lived in villages where we knew perhaps 100-200 people. This small world limited our opportunities in every way, whereas today our lives are richer because we are exposed to people and ideas from everywhere.
The book is full of great tips on business strategy, as you would expect from Koch. One of the surprising things he notes is that online business is more monopolistic and concentrated than regular commerce. In search engines, for instance, there is really only Google, in online communities there is now really only Facebook. Thus the creation of such hubs, with their vast promise of wealth and influence, is the obvious goal of the entrepreneur. In such ways we can use network effects to our own advantage - but if we are not aware of network and hub theory in the first place, we are flying blind.
Many of the ideas Koch talks introduces us to are counter-intuitive, but once we own them we have a tremendous advantage.
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