What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Review

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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story ReviewMike Bosworth's and Ben Zoldan's new book, What Great Salespeople Do, is a fast-paced, easy-to-read and understand approach to selling. Having spent thirty-plus years in sales, I personally can attest to the power of story telling. After reading Mike and Ben's book, I created my own stories and experimented. Much to my delight, I barely finished my stories before my prospects shared theirs. This remarkable book takes selling from a sleazy, slimy profession and helps transform it into a humanizing, caring and helpful approach that prospects not only relate to, but embrace and become internal sales supporters. The book is well-written and engaging from the first page: the individual stories grabbed my attention and paved the way to understand the scientific and emotional aspects of 'Why' story telling is so powerful and effective. I found What Great Salespeople Do to be insightful, revealing and extremely helpful.What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story Overview

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