A Branded World: Adventures in Public Relations and the Creation of Superbrands Review

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A Branded World: Adventures in Public Relations and the Creation of Superbrands ReviewI have to agree with Steven Willis from Los Angeles. This book might hold up a little stronger if it wasn't written by a publicist who seems like he is just trying to drum up some business. It's like those chiropractic offices that set up booths for free spinal exams at various sporting events. They give you the free exam, then surprise, surprise! Turns out they seem to think your back needs some chiropractic work. It's the same idea here, and while the book has a few instances of making good points, they aren't really strong enough to persuade the reader to adopt the author's point of view. On the positive side, it is written in a manner that is pretty easy to understand so you can finish it quickly enough, but it's just never all that compelling.A Branded World: Adventures in Public Relations and the Creation of Superbrands Overview

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Publicity: 7 Steps to Publicize Just About Anything Review

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Publicity: 7 Steps to Publicize Just About Anything ReviewWow! This book is a very useful tool! Whether you are publicizing selling lemonade on a street corner or are involved in publicizing in Corporate America, you need this book. We've had writer's manuals, Thesaurus, and the dictionary as useful tools.......put this book right next to them on the shelf and use it often!Publicity: 7 Steps to Publicize Just About Anything Overview

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Media Training 101: A Guide to Meeting the Press Review

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Media Training 101: A Guide to Meeting the Press ReviewThis book gives you the essentials about dealing with the media, starting with interviews and calls from reporters. Sally Stewart, former journalist and PR practitioner, delivers the nitty-gritty. Her advice to recognize reporters' financial and emotional pressures is particularly useful. Reporters have two clear priorities, she says, to write good stories and to go home. If you want their good will, try a little respect, she suggests, although she displays considerable cynicism and negativity about them. Her lessons include getting reporters to pay attention and which reporters to contact and how, be it by phone, e-mail or fax. Stewart tells you how to deal with unexpected calls from the press, and how to decide whether or not you want to be part of a story. If you do, here's how to make the most of it. And if you don't, this book tells you how to extricate yourself, if possible. Along the way Stewart explains how to dress for a television appearance. If this paragraph mentions any core skill you don't already have, we have a newsflash for you: get the book.Media Training 101: A Guide to Meeting the Press Overview

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Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival Review

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Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival ReviewIf you want to protect your business from a crisis, or want to get your company out of a crisis, you probably do not have much time. Don't waste it on other books or resources, get this book now and within minutes of opening the cover you'll be preparing/saving your organization.
The theory is sound, the international experience speaks volumes and the templates/workbooks are clear and easy to use.Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival Overview

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Event Planning Made Easy Review

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Event Planning Made Easy ReviewHaving consumed several books on the topic, this is an easy to read and useful book with good facts, lists, and questions to ask. It is not as detailed or as comprehensive as others available. Appendix A's sample forms, timelines and documents for planning and evaluating the event and Appendix B's lists of Terms and Phrases are very useful. I think it is good for someone who may wish to plan their own event, but not detailed enough for an individual who wants to become a professional in the industry. Event examples they use are from their professional experience and would not be applicable for one planning a private event. The pictures are in black and white and the detail is not clear. A few excellent color pictures would make a real difference.Event Planning Made Easy Overview

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The Public Relations Writer's Handbook: The Digital Age Review

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The Public Relations Writer's Handbook: The Digital Age ReviewThis book should be a desktop essential for every public relations writer. It is a manual for all aspects of writing in this field, from news releases to brochures to speech writing to obituaries. This all-encompassing handbook provides step-by-step instructions for the different types of public relations writing and applies them to real-life examples and hypothetical situations. As an aspiring public relations writer, I found this book to be quite effective. It breaks down each type of document and walks the reader through the process. It gives the reader a sense of priority-importance, chronology within the text, what to always include and things to avoid. The writers' explanations are understandable, and the concepts are easy to grasp. There is no question that the most vital factor in a news release is newsworthiness: "If your release is to be read and considered for coverage, it must offer a newsworthy story, stated clearly and simply, long on information and short on adjectives." The authors state their point clearly and simply, just as we should when we write our news releases. Although the descriptions and directions are thoroughly helpful, the examples are somewhat stale. Aronson and Spetner say that the purpose of the lead in a news release is to "grab the reader's attention and compel him to continue reading." The example they give, however, is anything but compelling. "Welch Foods has announced it will market a new selection of all-natural frozen juice concentrates that will be available to consumers in supermarkets this November. The new Welch's Orchard 100 percent Natural Frozen Concentrate products include three tangy flavors-Grape, Apple-Grape and Harvest Juice Blend." (Yawn) It is the pitch letter that often determines whether a reporter pursues a story. So, not only must the news release be newsworthy and informational, the pitch letter must be catchy in order to spark the reporter's curiosity. Aronson and Spetner suggest an initial phone call to the editor before pitching the letter in order to determine the correct angle to take in the letter. Speech writing can be one of the most difficult tasks in public relations. It is so important to understand the speaker's style, speaking rhythm, and voice pattern. It requires a good deal of research and many rough drafts. Aronson and Spetner have made speech writing easier by breaking down the process into ten steps. Having a guide facilitates the writing of a good speech. While it is always important to personalize each speech, following the guidelines can guarantee a well-rounded speech. This book, published in 1993, is already outdated when it comes to electronic media. The internet plays a large role in public relations today, and this book is missing the entire genre. Electronic mail is mentioned once, but discounts it as an effective way to send messages because of "the limited number of terminals with modems that are accessible in newsrooms and the inability to transmit photographs." It is amazing how far we've come in seven short years. As strictly a writing guide, this book is extremely useful. I checked it out from the library in order to write this review, and I am going to buy a copy to use as a guide in the future. The guidelines are clear and precise, and I learned a lot about correct format and presentation. Aronson and Spetner lacked originality and spunk in their examples, but personal writing style is something that will come with time and experience. I recommend this book to other aspiring public relations writers because, as Aronson and Spetner said, "good writing is always at the core of effective public relations."The Public Relations Writer's Handbook: The Digital Age Overview

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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Review

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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events ReviewHaving planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Overview

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PR 2.0: New Media, New Tools, New Audiences Review

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PR 2.0: New Media, New Tools, New Audiences Review
I liked this book a lot. It was well written, and well organized. It provides a public relations slant on Web 2.0. The author calls this PR 2.0. Many PR professionals work in the nonprofit sector. And many of those people don't easily accept change. It takes them a while to turn on a computer and use it. Once it is turned on they then have trouble maximizing the computer's potential. In my humble opinion such workers will benefit greatly by getting a copy of this book and reading it.
The author is a marketing consultant with a specialty in PR. After writing this book I suspect her new speciality is PR 2.0. She discusses what is required to go from traditional PR to PR 2.0. She talks about how to embrace PR 2.0 and where the field is going. And I think her book is original enough to justify reading it along with other books I have read dealing with the subject.
I have read and posted book reviews on Amazon for the following books that relate to Web 2.0:
1. The New Influencers (ISBN: 1884956653)
2. Marketing to the Social Web (ISBN: 0470124172
3. Groundswell (ISBN: 9781422125007)
4. The Age of Engage (ISBN: 0979802806)
5. Join the Conversation (ISBN: 9780470137321)
6. Secrets of Successful Blogging System (ISBN: 0978806018)
7. Blogging for Business (ISBN: 1419536451)
8. The Business Podcasting Book (ISBN: 024080967X)
9. Plug Your Business! (ISBN: 0977240622)
10. Marketing in the New Media (ISBN: 1551807319)
11. Make a Fortune Promoting Other People's Stuff Online (ISBN: 0071478132)
To get another author's perspective on the material covered in "PR 2.0" I recommend you consider reading one of the books I have #'d 1-4. To get a great perspective on how to use blogging in your PR efforts I recommend pricey #6 (It's an audio book). #8 is great to get the scoup on podcasting. And I don't know specifically why, but I like #11 a lot and it should give you some perspective on Internet marketing. 4 stars!PR 2.0: New Media, New Tools, New Audiences Overview

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Professional Event Coordination (The Wiley Event Management Series) Review

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Professional Event Coordination (The Wiley Event Management Series) ReviewI am a professional event manager and bought this book to help teach an event management class at a business school. It was the best decision i ever made. Extremely comprehensive and very well written. Covers all aspects of event managementProfessional Event Coordination (The Wiley Event Management Series) Overview

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