A Branded World: Adventures in Public Relations and the Creation of Superbrands Review

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A Branded World: Adventures in Public Relations and the Creation of Superbrands ReviewI have to agree with Steven Willis from Los Angeles. This book might hold up a little stronger if it wasn't written by a publicist who seems like he is just trying to drum up some business. It's like those chiropractic offices that set up booths for free spinal exams at various sporting events. They give you the free exam, then surprise, surprise! Turns out they seem to think your back needs some chiropractic work. It's the same idea here, and while the book has a few instances of making good points, they aren't really strong enough to persuade the reader to adopt the author's point of view. On the positive side, it is written in a manner that is pretty easy to understand so you can finish it quickly enough, but it's just never all that compelling.A Branded World: Adventures in Public Relations and the Creation of Superbrands Overview

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Publicity: 7 Steps to Publicize Just About Anything Review

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Publicity: 7 Steps to Publicize Just About Anything ReviewWow! This book is a very useful tool! Whether you are publicizing selling lemonade on a street corner or are involved in publicizing in Corporate America, you need this book. We've had writer's manuals, Thesaurus, and the dictionary as useful tools.......put this book right next to them on the shelf and use it often!Publicity: 7 Steps to Publicize Just About Anything Overview

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Review

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ReviewAgree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter.
From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution.
However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant.
Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Overview

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The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing) Review

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The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing) ReviewRobert Bloom states truths that we are not always willing to hear but that we need to (have to) know in order to build sustainable businesses. Consumer behavior has shifted and this book offers pragmatic observations that your business can use. I absolutely would recommend this book to anyone who is looking to think forward about their marketing strategies.The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing) Overview

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Persuasion: The Art of Getting What You Want Review

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Persuasion: The Art of Getting What You Want ReviewIt's very bothersome to write a review that is going to largely be positive ...when that book directly competes with your own...for sales!
Former cult member, Lakhani starts with the dark side of persuasion then quickly moves into distinguishing the difference between manipulation and persuasion. Best is his step by step guide to manipulation. Very well done!
Many in the field of persuasion miss the crucial art of story. Lakhani does a nice job of giving his insights into one of the most difficult tasks a communicator has...to have a story persuade.
The next thing I like in Art of Persuasion is Dave's outline of how to become an expert (guru) in 30 days. Expert status ==> credibility ==> more successful influence.
Another nice step by step outline is for changing beliefs. Easy to adopt and use.
Each chapter in the book is well thought out and presented concisely and with clarity.
This is an excellent primer on the art of persuasion and I recommend you pick it up today.
Kevin Hogan
Author of The Psychology of Persuasion
and
The Science of InfluencePersuasion: The Art of Getting What You Want Overview

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Kick Ass Business and Marketing Secrets: How to Blitz Your Competition Review

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Kick Ass Business and Marketing Secrets: How to Blitz Your Competition ReviewA really great and easy read. it's the perfect introduction to understanding the schematics of the modern business and marketing worlds. It's simple language makes it easy to connect to but the content is rich and informative.Kick Ass Business and Marketing Secrets: How to Blitz Your Competition Overview

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