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Gravitational Marketing: The Science of Attracting Customers ReviewLet me start by saying that this book does have a few good ideas in it. In fact, implementing one or two of their clever plans might be well worth the cost of the book. So why do I rate it so low?First, many of the other reviewers have hit the nail on the head when they say that this book is primarily material repackaged and not so well disguised from other books...many other books. If you're a savvy consumer, you already know most of what they have to say.
Second, but perhaps more importantly, most of their concepts revolve around shady-to-unethical tactics at worst, and unsavory intentions at best. Today's consumer is smarter than ever and is looking to do business with ethical types. If you trick people into opening your direct mail piece or lure them in with big promises and then fail to deliver, they'll flee!
Some of their suggestions break the Cardinal Sin: they waste people's time. Here's free marketing advice: NEVER waste a potential customer's time. And whatever you do, don't make them feel foolish for believing in you for one second.
I won't tell you not to buy it, but I can say that I won't be keeping my copy.Gravitational Marketing: The Science of Attracting Customers Overview
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