Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price Review

Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
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Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price ReviewI have been a professional salesperson for over two decades, and have sold all over the world. Finding a sales book that actually makes me money is difficult. Most sales books are very general and motivational based. Tom Reilly is right on target. This is not the first book I have read from this author. Crush Price Objections and Coaching For Sales Success were two books that I found to be excellent. His book Value Added Selling is even better. If you want to become a multi-million dollar producer, the ideas in this book will make it happen. I don't give my commission away anymore. I am an avid reader of sales books and consider this one of the best sales books written. I just closed one of the largest orders (profitable) in my sales career using tips from this book.Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price Overview

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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever Review

Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
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Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever ReviewThere is nothing esoteric about this book. There are concrete step by step applications to perform relationship marketing that make excellent sense. Even with the steps, the author makes no contention that this process is for everyone. Mr. Gordon warns you that the process is difficult and expensive. Companies and consultants trying to work with relationship marketing should read this book before proceeding.Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever Overview

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A Branded World: Adventures in Public Relations and the Creation of Superbrands Review

A Branded World: Adventures in Public Relations and the Creation of Superbrands
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A Branded World: Adventures in Public Relations and the Creation of Superbrands ReviewI have to agree with Steven Willis from Los Angeles. This book might hold up a little stronger if it wasn't written by a publicist who seems like he is just trying to drum up some business. It's like those chiropractic offices that set up booths for free spinal exams at various sporting events. They give you the free exam, then surprise, surprise! Turns out they seem to think your back needs some chiropractic work. It's the same idea here, and while the book has a few instances of making good points, they aren't really strong enough to persuade the reader to adopt the author's point of view. On the positive side, it is written in a manner that is pretty easy to understand so you can finish it quickly enough, but it's just never all that compelling.A Branded World: Adventures in Public Relations and the Creation of Superbrands Overview

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The Advance Man: A Journey into the World of the Circus Review

The Advance Man: A Journey into the World of the Circus
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The Advance Man: A Journey into the World of the Circus ReviewJamie MacVicar joined the Greatest Show on Earth in 1974, a year before I was hired for the same position. From the perspective of personal experience, the advance man nails it! Jamie MacVicar's depiction of a circus promoter's lifestyle, work ethic, tension, stress and glory are insightful and to the point. Many young and enthusiastic men and women have passed thru the Ringing promoter crucible to lead the live event industry in venue, sports and entertainment management. Accuracies aside, The Advance Man is recommended because the arc of the character is rich and you cannot help but connect with the hero on his journey of rise, fall and redemption. This book is destined to make a great movie as the writing is superb and the subject matter is as good as it gets. In reading it I felt my life pass before me as MacVicar describes a young man's journey into a strange and captivating world.
Bill Powell
VP of Marketing and Sales
Feld EntertainmentThe Advance Man: A Journey into the World of the Circus Overview

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Review

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ReviewAgree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter.
From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution.
However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant.
Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Overview

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Gravitational Marketing: The Science of Attracting Customers Review

Gravitational Marketing: The Science of Attracting Customers
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Gravitational Marketing: The Science of Attracting Customers ReviewLet me start by saying that this book does have a few good ideas in it. In fact, implementing one or two of their clever plans might be well worth the cost of the book. So why do I rate it so low?
First, many of the other reviewers have hit the nail on the head when they say that this book is primarily material repackaged and not so well disguised from other books...many other books. If you're a savvy consumer, you already know most of what they have to say.
Second, but perhaps more importantly, most of their concepts revolve around shady-to-unethical tactics at worst, and unsavory intentions at best. Today's consumer is smarter than ever and is looking to do business with ethical types. If you trick people into opening your direct mail piece or lure them in with big promises and then fail to deliver, they'll flee!
Some of their suggestions break the Cardinal Sin: they waste people's time. Here's free marketing advice: NEVER waste a potential customer's time. And whatever you do, don't make them feel foolish for believing in you for one second.
I won't tell you not to buy it, but I can say that I won't be keeping my copy.Gravitational Marketing: The Science of Attracting Customers Overview

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Food Styling: The Art of Preparing Food for the Camera Review

Food Styling: The Art of Preparing Food for the Camera
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Food Styling: The Art of Preparing Food for the Camera ReviewWhether you are a veteran chef, photographer etc or novice 'wanna be', this is an essential "must have" for your collection. At nearly 400 pages, this is a comprehensive undertaking that doesn't compromise quality or clarity. Here is why this is a "MUST HAVE" for anyone remotely interested in the culinary arts, food styling, photography or related trends.
1. Comprehensive. As mentioned, this is nearly 400 pages packed FULL of information. There is a balanced blend of photographs and text without one dominating the other. Instead, each enhances the other with ample detail/discussion and pertinent photos. Tone is conversational yet complete providing veteran and novice readers sufficient information to achieve desired results.
2. Beautiful Big Book. Not only is the book 400 pages but it's a large book. This is the hard cover with a clear dust jacket...complete with a "peel away" safety sheeting! Organized for ease of use, no detail is missed. Lovely Headings are bold/brightly colored for quick reference, ample charts/other make for simple comparison, excellent resource/glossary and index section. It is obvious a great deal of care went into the creation of this resource!
3. Content. Of course, any food styling book wouldn't be worth much without superb content and this is where Custer really excels. Tips and excellent information abound...from basic tidbits to in-depth discussion that can only come from years of experience, it's obvious the author is an expert in every sense of the word. I am absolutely smitten by the level of detail - combined with clarity - provided throughout. Chapter highlights include:
-Food Styling Overview
-The Medium is Everything
-Your Food Styling Teammates
-You Got the Job...Now What?
-Prepping the Assignment
-At the Shoot
-About Photography
-The Basics of Propping
-The Basics of Tv & Film Production Work
-The Food Stylists Tools of the Trade
-Working with the Food
-The Business of Food Styling
-Beyond Food Styling
-Tips for Chefs, Caterers, and Others who want to Style their Food
-Reviewing the Last Fifty/sixty years of Food styling and photography
However, within each of the above chapter are numerous sub=sections, tips, pertinent photographs, charts and much more. For example, a seemingly "mundane" topic related to the tools of the trade, we get a quick peak into the kit and set tray. We see actual examples of a simple kit set-up, the set tray, a listed photograph of each individual tool plus tips of the trade that make all the difference in a day to day setting. For example, how do you know which type of rice to cook and when? Find out on page 145!
How do you make a panini look enticing...rather than that big flat floppy thing you create in your own kitchen? Find out on page 207!
What is available when and how do you locate out of season fruits/vegies? Find out on pages 171-173!
This is just a very short sample of the incredible amount of information contained in this book. It is NOT fluff or filler...rather page after page of great information!
For those that are comparing this to the other available options, this wins hands down.
I also own Food Styling for Photographers: A Guide to Creating Your Own Appetizing Art by Linda Bellingham and Jean Ann Bybee...an excellent resource but not nearly as comprehensive or detailed as this book.
Digital Food Photography by Lou Manna is another book I own/use but it tends to focus much more on the basics of digital photography. Many of the techniques and tricks/tips are duplicates from the comprehensive book "Food Styling" by Delores Custer.
Without a doubt, this is an absolute "must have" that will be used repeatedly. A perfect companion for anyone wanting to enter the field of food styling. It assumes nothing yet provides depth and details to inspire and inform even veteran styling professionals.
Exceptional!Food Styling: The Art of Preparing Food for the Camera Overview

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Fundamentals of Marketing Research Review

Fundamentals of Marketing Research
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Fundamentals of Marketing Research ReviewI was introduced to this book while taking a market research course during my MBA. As a product marketing manager at a software firm, I have found this text indispensible for our in-house research efforts.
While likely targeted toward those with some market research or statistics backgrounds, this book actually provides the information a capable beginner would need to take a market research project from the planning and research design stages, to appropriate techniques for collecting and measuring research data, and ultimately to data analysis and reporting on findings.
While daunting in page count, one should consider this their market research 'bible.' Plan on tossing your book shelf of market research texts and pick up this all in one resource.Fundamentals of Marketing Research Overview

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The Fundamentals of Business-to-Business Sales & Marketing Review

The Fundamentals of Business-to-Business Sales and Marketing
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The Fundamentals of Business-to-Business Sales & Marketing ReviewThis book is a wake-up call for marketing and sales organizations. The old ways of going-to-market are no longer effective in today's business environment.
John Coe clearly understands the new sales paradigm and what it takes to be successful. He shows readers what it takes to:
- Break through the marketing clutter and get noticed.
- Obtain high quality leads and convert them to sales.
- Create and execute an effective campaign.
From the very first page of this book, I was hooked - and I'm a pretty discriminating reader. As someone who specializes in new product launches, I'm pretty cynical about most books since they just keep regurgitating old, time-worn strategies and tactics.
This book is different. Well worth the investment.
Jill Konrath
CEO, Leapfrog-Strategies
http://www.Leapfrog-Strategies.com
Founder of top sales portal:
http://www.sellingtobigcompanies.comThe Fundamentals of Business-to-Business Sales & Marketing Overview

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Standing Room Only: Strategies for Marketing the Performing Arts Review

Standing Room Only: Strategies for Marketing the Performing Arts
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Standing Room Only: Strategies for Marketing the Performing Arts ReviewKotler touches on many subjects from customer loyalty, changing audiences to data analysis. Theories are enhanced by using various arts companies as examples.
The book is not intended give in depth answers, that is "You must do this" to save your company, but guides you through sound marketing tactics/commonsense.
I suggest you use it as a guide to refer to, but it's not a bible as every marketing situation that any arts company finds itselves in is different to the next - there is no divine answer only a helping hand.Standing Room Only: Strategies for Marketing the Performing Arts Overview

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy Review

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy ReviewAfter reading and studying this book, I have made it the standard for our company. It has the right answers presented in a clear, concise and easy to follow manner. If a person follows the process in this book, he/she will be successful in selling, no matter what the product. It is particularly valuable in taching how to sell high-dollar and multi-sales-call products/services.Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy Overview

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Kick Ass Business and Marketing Secrets: How to Blitz Your Competition Review

Kick Ass Business and Marketing Secrets: How to Blitz Your Competition
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Kick Ass Business and Marketing Secrets: How to Blitz Your Competition ReviewA really great and easy read. it's the perfect introduction to understanding the schematics of the modern business and marketing worlds. It's simple language makes it easy to connect to but the content is rich and informative.Kick Ass Business and Marketing Secrets: How to Blitz Your Competition Overview

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