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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Review

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ReviewI just finished this book and it does a great job describing the dynamic now in play at every organization regarding social media. It illustrated how social media is going on a whirlwind tour throughout your organization touching areas I never expected it to touch. It's not like the early days of the internet - where you can hire a bunch of coders, stick them in a corner and have them create your website and do all things web - its much more involved and truly touches "everywhere" in your organization. Because of that you need a comprehensive strategy that will involve the whole organization and leverage the human network and human capital typically trapped in organizations of all sizes. This book does an excellent job of explaining and then illustrating with real world examples how to create a strategy that will unlock the power hidden everywhere in your organization. Excellent read - thank you Larry!Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Overview

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Review

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ReviewAgree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter.
From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution.
However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant.
Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Overview

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Balancing the Demand Equation: Review

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Balancing the Demand Equation: ReviewI worked with Adam Needles at Silverpop where I frequently heard him present on the state of B2B marketing. He knows what he's talking about, and does his readers a service by going beyond his own deep understanding to synthesize the latest findings on trends in demand generation. Any B2B marketer seeking an edge in the world of Buyer 2.0 will benefit from his insights.Balancing the Demand Equation: Overview

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The New Masters of Online Marketing Review

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The New Masters of Online Marketing ReviewThe fastest way to successfully compete in today's e-commerce marketplace is to learn from the people who have already 'been there, done that.' The experts who have written this book have laid out their state-of-the-art internet marketing successes in an easy to read format. When implemented properly, the information in this book is literally worth millions of dollars. Highly recommended book...especially for the low price.The New Masters of Online Marketing Overview

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Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Review

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Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires ReviewUnless marketing is totally new to you, you have heard of and probably used all the concepts discussed in this very short book. Mark does try to stake out new territory by assigning new names to old concepts. But even then he discusses the concepts in very general terms. He talks about the what to do but never really gets around to specifics of how to do what he is talking about.
The book opens up by asking you to go to his website and complete five steps to see the Integration Marketing theory in practice. Step one is to provide your name and email address so you become part of his mailing list. The third step tries to sell you an advanced course on Integration Marketing.
Mark is a very savvy marketer. You will learn a lot more by watching what he is doing than by reading this book.
The contents of this book could be delivered in 15 - 20 pages if he cut out all the unnecessary fluff.
He promises to give a formula for calculating the profit potential for any Integration Marketing deal. However what he gives is a formula that requires a lot of arbitrary estimates. Garbage In Garbage Out comes to mind. It is easy to develop business projections. But business projections are only as good as the underlying assumptions. There was no real guidelines for developing the estimates that goes into this formula.
In my opinion, the entire book is designed to get the reader to seek additional, higher priced information.
There is no doubt that Mark can teach a lot about marketing. If you wish to become a student of Mark, save the money on the book and apply it directly to the higher level study.Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Overview

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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) Review

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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory) ReviewMichelle Golden's book, "Social Media Strategies for Professionals and Their Firms" is incredibly valuable and worthwhile, right from the start. It may be the definitive book right now to use to understand what "social media" really means and then implement and apply it to your professional firm.
The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.
The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.

This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.
Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Review

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now ReviewPeter Drucker, who Jack Welch called "the greatest management thinker of the last century," suggested that businesspeople have clear answers to the following three questions:
1. What is your business?
2. Who is your customer?
3. What does your customer consider value?
In "Real-Time Marketing & PR," bestselling author David Meerman Scott urges businesspeople to consider a fourth question:
"How can you deliver value faster?"
With changes brought on by the internet and other forms of technology, the concept of delivering value faster has become, for many, a governing competitive advantage.
In this new effort, Scott (who, in full disclosure, is a client and friend) tells the stories of people and organizations that have acted on real-time opportunities, or have built cultures based on delivering value at breakneck speed.
Scott writes, for instance, about how TMZ and Politico regularly scoop larger news sources, because TMZ and Politico operate on a model that focuses almost exclusively on "breaking news and instant analysis." He tells us, too, about how ClickSquared gets better open-rates and more upsells when the emails they send are triggered by what's happening to recipients in the moment. Also, in an in depth analysis of the "United Breaks Guitars" story, he discusses how Taylor Guitars and Calton Cases grabbed attention for their brands by taking prompt action on a piece of the whole.
If you've read other books by Scott, you know he provides readers with plenty of tactics. This book is no different. In it, you'll learn about using social media, crowdsourcing, videos, mobile devices, media alerts, communications guidelines, and other tools, which will speed up the way you collect and act upon information.
The book's greatest service, however, isn't in its tactics. Instead, it's in helping readers develop a "now" mindset - one that will help them take action in a situation as it's happening -- when acting matters most.
Once you read Scott's sage counsel and entertaining stories, you'll likely see your business environment in new ways. With speed as a lens, you'll spot opportunities and take action with a swiftness that may surprise you.Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Overview

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Real Estate Rainmaker: Guide to Online Marketing Review

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Real Estate Rainmaker: Guide to Online Marketing ReviewAny agent, new or old, can use this one. I was actually looking for info to help me with my mortgage business - and this one delivered. It is for R.E. agents (actually Realtors), but alot of it could be used for almost any internet business. Teaches you how to make the center of your business your webpage.
Without getting into too much detail, this book covers topics such as: Why not to use your name as your domain name, how to use multiple domains, driving traffice to your website, capturing e-leads, follow up, turning leads into customers for life, email marketing, building an email database, using virtual assistants and more. In depth. This is the type of book I have been waiting for (and again, I'm in the mortage business - not a real estate agent!)Real Estate Rainmaker: Guide to Online Marketing Overview

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The AMA Handbook of Public Relations Review

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The AMA Handbook of Public Relations Review
I loved it. Impressive. I won't say it is a "detailed" handbook to use to actually become expert at PR in the 21st century. But it is a wonderful book that covers the following:
>>New media [Web sites, blogs, & mircoblogs]
>>Old media [Newspapers, magazines, etc.]
>>Public speaking
>>Market research
>>Tactics for keeping up digitally
I'm not sure why "market research" was included. But then the book is sponsored by the AMA. I found the text to be well written and outlined. It is comprised of four parts that are broken into 19 chapters and three appendices. I urge you to examine the Search Inside feature Amazon provides for this book so you can see the 19 chapter titles.
Back in May, 2009 I read and reviewed Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. In that review I commented that there should have been a chapter on Investor Relations. Well, the instant book has one. See Chapter 13 and the related chapter on The Annual Report (14). I like both books. And I think they compliment one another. I highly recommend any public relations professional who wants to be competent in their field and make things happen today read both as companion books. 5 stars!The AMA Handbook of Public Relations Overview

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PR 2.0: New Media, New Tools, New Audiences Review

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PR 2.0: New Media, New Tools, New Audiences Review
I liked this book a lot. It was well written, and well organized. It provides a public relations slant on Web 2.0. The author calls this PR 2.0. Many PR professionals work in the nonprofit sector. And many of those people don't easily accept change. It takes them a while to turn on a computer and use it. Once it is turned on they then have trouble maximizing the computer's potential. In my humble opinion such workers will benefit greatly by getting a copy of this book and reading it.
The author is a marketing consultant with a specialty in PR. After writing this book I suspect her new speciality is PR 2.0. She discusses what is required to go from traditional PR to PR 2.0. She talks about how to embrace PR 2.0 and where the field is going. And I think her book is original enough to justify reading it along with other books I have read dealing with the subject.
I have read and posted book reviews on Amazon for the following books that relate to Web 2.0:
1. The New Influencers (ISBN: 1884956653)
2. Marketing to the Social Web (ISBN: 0470124172
3. Groundswell (ISBN: 9781422125007)
4. The Age of Engage (ISBN: 0979802806)
5. Join the Conversation (ISBN: 9780470137321)
6. Secrets of Successful Blogging System (ISBN: 0978806018)
7. Blogging for Business (ISBN: 1419536451)
8. The Business Podcasting Book (ISBN: 024080967X)
9. Plug Your Business! (ISBN: 0977240622)
10. Marketing in the New Media (ISBN: 1551807319)
11. Make a Fortune Promoting Other People's Stuff Online (ISBN: 0071478132)
To get another author's perspective on the material covered in "PR 2.0" I recommend you consider reading one of the books I have #'d 1-4. To get a great perspective on how to use blogging in your PR efforts I recommend pricey #6 (It's an audio book). #8 is great to get the scoup on podcasting. And I don't know specifically why, but I like #11 a lot and it should give you some perspective on Internet marketing. 4 stars!PR 2.0: New Media, New Tools, New Audiences Overview

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web Review

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web ReviewThis latest book by the prolific writer and speaker Mari Smith is her best book yet. Among the blizzard of books on social media and the various social media platforms (e.g. Facebook, Twitter, Linked-In, etc,) being published, this book stands head and shoulders above the others (many of which I have read in order to stay current in an area so important to my clients).
What makes this book so special is Mari's focus on relationships. Anyone can use the social media platforms, as so so many do, to create a stream of one way communication that is quickly lost in the millions of posts every hour. The seemingly better strategy is to put the "social" back in these social media tools and Mari does a great job of laying out how to do this on both a strategic and tactical basis. And she manages to do so with a writing style that is supportive for relative "newbies," while still offering valuable insights to very experienced social media aficionados.
The book is very smartly organized into two parts: the first part describes relationship marketing basics, and the second then goes into detail on nine specific steps for growing your business (or your personal visibility) through relationship marketing. I was pleased to see just how current the book was on the latest developments, no easy chore at the speed of change in social media.
What I liked most was the way that Mari illustrated her concepts with personal stories about what has worked (and not worked) for her. In a world where so many proclaim to be social media experts, few - if any - have the demonstrated track record that Mari enjoys on the various major social media platforms. Her role modeling of that which she teaches in this book (and in her courses, which I have had the pleasure to attend) makes her someone worth listening to, if not emulating. Mari advocates "radical strategic visibility"... and enjoys the benefits of having achieved exactly that. Having her share how she has accomplished this might seem pretentious coming from some, but not from Mari whose writing style reflects the delightful spirit and wonderful grace that one experiences when meeting her in person or communicating with her on one of the platforms.
If you want to learn the latest from someone who is widely regarded for "knowing her stuff," communicates her wisdom in an easy to read and to understand style, and walks her talk, this is a must read on this important topic. A definite Five Star+. Don't just read this book; implement Mari's nine steps and you will begin to experience the benefits of "radical strategic visibility."
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