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Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage ReviewThere are many books about innovation. Most of them simply tell you to listen to the customers and let your marvericks do their jobs. Honestly they dont work at all or you wont find that many books about innovation in a book store. One major blockade, particularly for big corps, is the need to have excellent b-cases supported by detailed action plans to convince various layers of management to approve and endorse "something they had tried before but failed", not to say the effort to organize the resources. In that respect, the author had helped by providing a necessary framework for the aspired innovators to solve the X-problems (for definition, please consider the X-files) through the parallel execution of four methods (Immersion, Convergence, Divergence, Adaption). Even though you had already been exhausted by your previous innovation attempts, the author's insights on ecosystems, customer touchpoints, customer journeys, customer experience and core insights still worths it a quick read. In short, recommended!
p.s. Below please find a few favorite passages of mine for your reference.
The present should be a beta of the future we want to live in. - Fabio Sergio pg147
A way to evaluate your passion and compassion for an innovation is to think about you panic threshold....It takes discipline and nerve to wait out wait out adaption and not prematurely lock down the definition of the X-problem or what your approach to it will be. Doing so risks missing out on the real opportunity. Pg155
Plant seeds, not forests. - Brian Eno pg164
Understanding the changing business context, trends and customer needs is too important to be left to a small group of people, who will by necessity have only a constricted view. The more Jason Bournes you have out there gulping down the world, and the less you have to reply on sucking it through a straw like his government pursuers, the better. Pg185
Ed Catmull at Pixarargues, "If you want to be original, you have to accept risk, even when it's uncomfortable, and have the capability to recover when your organization takes a big risk and fails. What's the key to being able to recover? Talented people! Pg208
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