100 Ways to Create Wealth Review

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100 Ways to Create Wealth ReviewThe typical Steve Chandler book takes some things you already know and expresses them in a pithy and effective manner, and takes a few that you don't know and amplifies them in the same pithy and succinct manner. Those new thoughts invariably make you sit up, wrinkle your brow, and evaluate carefully. Dale Carnegie said "The ideas I stand for are not mine. I borrowed them from Socrates. I swiped them from Chesterfield. I stole them from Jesus. And I put them in a book. If you don't like their rules, whose would you use?" Well Steve does the same thing, which sounds simple, but is really quite difficult. He looks carefully at the world and offers you some ideas about how you can do better in whatever piece of it you are in.
I am not an entrepreneur, nor am I in a business where I can be promoted or hope to advance my career. I'm staying where I am, and happily doing so. Yet even for me there are many useful tidbits scattered around, little provokers to make me say "Hmmm, that's interesting." I'll focus on one tale which captures the spirit of their thinking. Sam Beckford is the owner of a string of music and dance studios. He was at a conference where the other participants were mostly martial arts studio owners. As they mentioned the size of their student bodies, the answers came "100," "175," "200." When Sam's turn came, he said "3000." Now every one there was at this conference looking for ways to increase their enrollment. Yet though they had a guy who had done precisely what they were hoping to do, no one came up to Sam and asked him what the heck he was doing. Their resource was the official program, the thing they had paid for. Staring them in the face was a resource that they knew had accomplished something, yet they ignored it. How often do we look at the established, designated, or approved sources, and not open our eyes to the data available to us?
I always enjoy Steve's mix of autobiography and humor peppered with quotes from innumerable great thinkers. And I like how he and Sam break the ideas presented into concrete pieces. I truly believe that nearly every problem, no matter how enormous, is just a collection of small problems, and solving the big one means solving the small ones in the proper sequence. Nice discrete ideas, small, implementable, and tidy, make this a book well worth reading.100 Ways to Create Wealth Overview

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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life Review

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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life ReviewIf I were to follow the rules of a savvy, demanding reader, as suggested in the book, "How to Read a Book," I would have casually read this book, without trying to absorb as much as I can; and opted for the second read to be when I choose to be "one with the author," and act like we are truly havng a conversation.
But this 215-page book has more information in it that anybody, or at least myself could expect, that there's no way I would lightly read it. Besides writing throughout the margins, I took t least 8 full pages of copious notes on this first read.
And I am sure that I not only will re-read this book, I will become one with the affluent, as a direct result of applying the lessons in this book.
Here's some of the many quotes that I appreciated:
"If you or your company is targeting major purchase decision makers, regardless of the products or services involved, your income depends upon your ability to get in sync with the major decision-making process of your ideal affluent clientele."
"When selling to the affluent, you don't simply manage the sale; you manage the relationship."
"Offering the lowest price has the least influence on whether the affluent will conduct future business with you."
"Face-to-face communication is .. the richest medium of communication possible. It engages all five senses and includes everything about your appearance, mannerisms, and speech matters."
"...move beyond believing that the affluent are bigger than life or that you need them a lot more than they need you. The relationship you seek is one where you need them and they need you."
"It has been said that,'You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.'"
"There's an old saying that 'price is only a consideration in the absence of value.'"
"Solving a client problem is obvious. Resolve it quickly and to the client's satisfaction, and it directly impacts repeat business and referrals."
There are three elements in this book that I was surprised by:
1. Although the Ritz-Carlton Service credo was mentioned many times, as the standard by which the affluent make their purchases, I had to surf the net to find out what that credo actually says. I was surprised that the credo was not as in the chapter that discusses how to design your own business credo.
2. Perhaps because this book was published in 2005, I was surprised by the suggestion to send so many emails. This has now been replaced with sending SendOut Cards.
3. While I was so "stoked" by Chapter 8, "Becoming Even More Magnetc: Internet Savvy," it was interesting to note that the guidance in this book, on page 132, about "Google Local" is out of date. And, by the time I read this chapter, I thought, "Wow! Could Oechsli possibly offer more gems in the pages left?" The answer is, a resounding, "Absolutely!"The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life Overview

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