This Business of Music Marketing and Promotion, Revised and Updated Edition Review

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This Business of Music Marketing and Promotion, Revised and Updated Edition ReviewIt seems that most reviewers are quite split on whether this is a "good" book or a "lousy" one. First off, reading the book I got a distinct impression that this book is not intended for musicians, it seems to be targeted more towards those in marketing who are familiar with marketing basics, but not about how they apply to the music industry.

There are much better books about the inner workings of the music industry (see books by Donald S. Passman and Moses Avalon.) There are much better books on marketing (see the "Guerrilla" series by Levinson and Godin). This book is adequate at introducing the music biz to marketing juniors, but not marketing to musicians.

One review wrote: "...dizzying amount of extremely useful information, all within an engrossing and enjoyable text" -- I find this review extremely suspect. I've read many books on both the music biz and marketing -- but this one is so mind-crushingly boring it's difficult to read and useful info is easily forgotten.This Business of Music Marketing and Promotion, Revised and Updated Edition Overview

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This Business of Music, 10th Edition (This Business of Music: Definitive Guide to the Music Industry) Review

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This Business of Music, 10th Edition (This Business of Music: Definitive Guide to the Music Industry) ReviewAn absolute must-have. When I was a teenager in a band, This Business of Music was one of the first how-to books I ever bought. Many updates later, it's still the music industry Bible.
If you're a complete novice to the industry or you're not used to reading contract language, the technical terms and legalese can be confusing and slow-going at first. But stay with it; it will get easier as your understanding of the music business grows. Some other reviewers complained about this, but understanding some music industry legalese is vital if you want to be able to cover your *ss in the music industry before you can afford a good attorney. (Later, when you can afford a good attorney, you'll save a ton of money by having a basic understanding what your attorney is talking about. Savvy, successful musicians know what's in their contracts.)
Be patient, and you can get through it; no one ever has to know how many times you have to re-read something before it makes sense. When I bought my This Business of Music as a kid, I didn't think I'd ever get through it! But I did, and a music business career later, I'm a music business consultant.
This Business of Music, 10th Edition (This Business of Music: Definitive Guide to the Music Industry) Overview

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