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The Two Headed Quarter: How to See Through Deceptive Numbers and Save Money on Everything You Buy ReviewThose whose goal is to persuade us to buy their products have many weapons in their arsena like misdirection, exaggeration, glittering generalities, false claims, attractive packaging, subliminal suggestions, sex, and a creative and liberal use of numbers.
According to its cover, "The Two-Headed Quarter" is about " how to see through deceptive numbers and save money on everything you buy." Based on this blurb and more teasers on the back, I assumed this book would be mostly about the mathematical shenanigans of sellers, lenders, banks, insurance companies, and credit card companies.
The book is structured in four parts with the first part called Daily Deceptions. Although the author takes the scenic route in this chapter, he mostly sticks to the topic of deceptive numbers and how to see beyond them, with the tricks used by credit card companies and card sellers of most interest. The other three sections (Income, Loans, and Misunderstood Math) contain lots of good advice for the mathematically naïve but only a smattering on the subject in which I was interested and much more digression on mathematical explanations and charts than I needed.
"Two-Headed Quarter" is mostly absent the scientific jargon that makes me dizzy until the last chapter with talk of exponents, speeds, hydrogen atom diameters, mass, weight and scientific notation.
I think this book is best suited for young readers just beginning to experience the labyrinths of investing, borrowing, retirement planning, and mortgages. For someone like myself who mostly pays cash for things, including cars, half the book goes down well- traveled roads imparting information long ago learned.
My favorite part of the book, besides examples of tricky use of percents, is the section showing how the same information can be represented differently on charts depending on the agenda and motive of the presenter. Fascinating stuff.
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