MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time) Review

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MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time) ReviewIn my case the book was a great refresher having graduated over 3 years ago with a Business Adm. Major in college.
For anyone unfamiliar with basic business concepts (Theory) this book is a practical & simple guide to learning the basics.
For other's like me it's a great reference tool and refresher if you've been away from the books for a while.
I'm planning to go to B-School this fall and I feel a little more comfortable now- knowing that the material is fresh in my mind.
The book is easy to understand, well written and logically compiled. I would definitely recommend anyone searching for a business concepts book to give this book a shot.MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time) Overview

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Getting Clients, Keeping Clients: The Essential Guide for Tomorrow's Financial Adviser (A Marketplace Book) Review

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Getting Clients, Keeping Clients: The Essential Guide for Tomorrow's Financial Adviser (A Marketplace Book) ReviewI read this book from cover to cover and dog eared nearly every page. Dan Richards thoroughly covers topics such as: target marketing, prospecting, putting the customer first, getting referrals, conducting evaluations of your service, networking, managing a large client base and even firing difficult clients; and of course, everything in between. There are so many magnificent and expertly covered ideas in this book, you might feel overwhelmed with excitement and anxiety after finishing the book. Never fear, Richards touches on how you can implement many of the ideas in his book one or a few at a time without going overboard.
I will advise that this book is geared more towards the advisor with a year or more in the business (e.g. it does not cover cold calling), however, novices will pick up many ideas that will be useful in dealing with clients from the outset and in growing a practice effortlessly.
As an aside but also important, the central tenet of this book is similar to the ideas covered in Dale Carnegie's "How to Win Friends and Influence People." Both are highly recommended.Getting Clients, Keeping Clients: The Essential Guide for Tomorrow's Financial Adviser (A Marketplace Book) Overview

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Instant Income: Strategies That Bring in the Cash Review

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Instant Income: Strategies That Bring in the Cash ReviewIf you buy this book looking for ways to generate "instant" income, you will be disappointed. While there are some good ideas in the book, it is not a how to manual. Most of the ideas presented take both time and money to implement.
Having worked with hundreds of small business owners over a number of years, I found the section on intrapreneurship (an employee going into business with the owner)to be a little naive. My estimate would be well over 90% of owners of small businesses would be rather closed minded about the concept.
I found the book to be a good reminder of lots of things any business owner should at least think about. However the information was extremely general in nature. While there were some good points on most of the subjects covered, if you don't have the know how to implement them, you will either need to buy into Janet's coaching program or seek other expert advice.
Again it serves as a better reminder and check list than as a how to manual.
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The Product Manager's Desk Reference Review

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The Product Manager's Desk Reference ReviewThe Product Manager's Desk Reference is a comprehensive reference for the product management process, useful for anyone who works in product management and product marketing.

The PMDR's The Product Master Plan is the 'plan of record', considered an anchor, an archive, and a point of reference for people who may come and go. The chapters on Leadership, Cross-Functional Teams, and Decision-Making are well-presented. Haines offers valuable guidance about finance for product managers who have no formal training in this discipline.

The second module, Making the Market Your Primary Focus, includes discussion of Industry & Competitive Analysis, Segmentation, Forecasting, and Strategic Planning, with clear explanation and practical tools such as The Customer Visit Plan Template in the segmentation chapter.

The third module's sections on The Start of the Product's Journey and the New Product Development Process are practical. The Business Case chapter and the Marketing Plan for the Product are well-organized and applicable.

The fourth module, Continuing the Product Journey: Post-Launch Product Management, considers what happens after the product is in the market. Haines offers auditing techniques after the launch, as well as a logical way to 'run the business of the product'. These tools enable re-strategizing, re-planning, and overall financial and market optimization. The chapter on Life Cycle Product Portfolio Management considers products as investments, and efficient ways to evaluate how products contribute to the business, across individual life cycles. Haines also offers practical guidance for product discontinuation.

The end of each chapter includes a section called Raise Your Product Management Experience Quotient, offering helpful tips and tools for product mangers. The book is easy-to-read, accessible, and well-organized. This is a worthwhile reference for anyone in product management or product marketing.
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The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer Review

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The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer ReviewI must not have read the same book as the other reviewers or I did not work with Mr. Mullen. I ordered this book looking for great things after reading the other reviews. I was sadly disaapointed. This book could be summmed up on one page.
The what: have 20 years to chase people with at least $250,000 to invest in modern portfolio theory. The How: You accomplish this by contacting 100 prospects (people you have met and would be open to meeting with you again) at least twice a month. Once via a phone call, letter or email. Once via a drop by in person. Raise at least $120 million with an ROA of .8% and you have a $1 million dollar practice. His scripts are very different than the ones on his website and the 15 marketing plans are a joke. For example, Mr. Mullen states that 52% of the millionaires in the US are business owners and he spends 5 pages on a marketing plan with three of the pages scripts. Where is the detailed step by step plan.
Great promise, not much substance.
Save your money and DO NOT BUY THIS BOOK!!!! I would be curious why Mr. Mullen is retired and why Merrill Lynch would let him if he has worked and produced so many great advisors.
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