Balancing the Demand Equation: Review

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Balancing the Demand Equation: ReviewI worked with Adam Needles at Silverpop where I frequently heard him present on the state of B2B marketing. He knows what he's talking about, and does his readers a service by going beyond his own deep understanding to synthesize the latest findings on trends in demand generation. Any B2B marketer seeking an edge in the world of Buyer 2.0 will benefit from his insights.Balancing the Demand Equation: Overview

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