Standing Room Only: Strategies for Marketing the Performing Arts Review

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Standing Room Only: Strategies for Marketing the Performing Arts ReviewKotler touches on many subjects from customer loyalty, changing audiences to data analysis. Theories are enhanced by using various arts companies as examples.
The book is not intended give in depth answers, that is "You must do this" to save your company, but guides you through sound marketing tactics/commonsense.
I suggest you use it as a guide to refer to, but it's not a bible as every marketing situation that any arts company finds itselves in is different to the next - there is no divine answer only a helping hand.Standing Room Only: Strategies for Marketing the Performing Arts Overview

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