Advertising Promotion and Other Aspects of Integrated Marketing Communications Review

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Advertising Promotion and Other Aspects of Integrated Marketing Communications ReviewThis is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!Advertising Promotion and Other Aspects of Integrated Marketing Communications Overview

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