Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide Review

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Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide ReviewOverall there appears to be some confusion over the purpose of the book, but if you are trying to improve responses and design of the actual instrument, this book is excellent. If you need help figuring out sampling and the such, you aren't ready for the book.
There are many people who do still use paper surveys and even mail them and given it's in the title, it's a bit surprising reviewers found this absurd.
Perhaps more absurd are the complaints relating to how unscientific the work is. Dillman has published a great deal in the scientific literature on how to improve the quality of the data through better visual design. That is not saying he does not understand the importance of sampling. It does indicate the book he is going to write is going to assume you have very basic understanding of survey methodology and you are looking to improve the usability of a survey with the assumption in mind.
Dillman's research provides excellent guidelines for creating visual surveys that are likely to improve the accuracy and reliability of the responses. If that's what you are looking for, it's the best book on the subject and is grounded in the literature.
If you need a book on sampling, come back to this book later.Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide Overview

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