Entrepreneurship: Theory, Networks, History Review

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Entrepreneurship: Theory, Networks, History ReviewEntrepreneurship originated in prehistory when people first realized that they could trade something they had for something they wanted. Historically, successful entrepreneurship has depended upon a level of trust between trading partners, between merchants and their customers, between vendors and the manufacturers. "Entrepreneurship: Theory, Networks, History" by Mark Casson (Professor of Economics, University of Reading, UK) is a 400-page compendium providing a detailed, informative, insightful, and comprehensive descriptive explanation of the reliance of entrepreneurship upon the social sciences of economics, sociology, and business innovations such as networking and information gathering, the rise of trading companies, modern corporate globalization, and more. Divided into three main sections (Theory; Networks and Institutions; History), "Entrepreneurship" is a work of impressively painstaking scholarship and enhanced with the inclusion of a comprehensive Index, making it an ideal text for academia and invaluable reading for students studying the role of entrepreneurs as a fundamental factor in local, national, and international economic performance.
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