The New Handshake: Sales Meets Social Media Review

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The New Handshake: Sales Meets Social Media ReviewI thought I was a semi-expert on social media. That was until I picked up a copy of the New Handshake: Sales Meets Social Media. This book will naturally appeal to corporate professionals and sales people who have not yet accepted what potential value Facebook, Twitter and Linkedin (to name a few) may add to their marketing arsenal. On the other hand, there are people like myself -- a Director of Marketing for a small business, a blogger since 2006 and one who's been comfortably Tweeting on behalf of nonprofits, businesses and my own personal agenda since Fall of '08. While I'm fairly comfortable (maybe too) with the branding and communication aspects of social media, reading The New Handshake is helping me to construct "a plan" to make the most of my creative messaging. The introduction alone reads like a well written tale on the history of sales. So, not only is The New Handshake a useful and educational tool for us marketeers, it's a page turner as well. I plan to buy at more copies as gifts for my fellow bloggers, social media-ites and biz buds who are always looking for new ways to advance their careers.The New Handshake: Sales Meets Social Media Overview

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