Cunningly Clever Selling Review

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Cunningly Clever Selling ReviewCunningly Clever Selling
"Of all the sales books I ever read, this one is the most comprehensive. This is for both beginners just starting out in selling as well as seasoned veterans who want to keep their skills sharp. Of course the highlight for me came on page 272, where it mentioned me! Here's a quick excerpt:
What's Your Personal Story? Why Are You Involved with the
Company You Sell For?
People buy from people they like. People they trust. People
they think may have had the same problems and frustrations
that they've had.
Kevin Strom who works for the golf division of my ad agency,
Legendary Marketing, tells prospective customers the story of
how my books and tapes tripled his income as a golf professional.
Eventually he became so fascinated with the power of good sales
and marketing techniques that he left his job as a golf professional
to go and work for this company that had changed his life! It's a
true and powerful story that resonates with the golf professionals
and club managers that he talks with on a daily basis.
I guess its true that everybody likes to see their own name in lights, but that story, my story, is still true. Knowledge is power, and the more you learn the more you earn. So quit knocking your head against the wall and start training yourself to be more effective at what you do. Study others more successful than yourself and do what they did. Success leaves footprints!
Kevin Strom
[...]"Cunningly Clever Selling Overview

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