The Business of Golf: What Are You Thinking? Review

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The Business of Golf: What Are You Thinking ReviewI have never met J.J. Keegan; only spoken with him by phone, but he has written the definitive book on successfully and profitably operating a golf course. As a private club industry veteran, I have managed two golf courses (Nicklaus and Norman design) and served as project manager for the development of two others (one a Palmer design). I wish I had Keegan's book prior to those positions.
Not only does he thoroughly explain the business of golf, but offers a proven methodology for operating a course efficiently and profitably. Using his long experience as a golf operations consultant, the author offers real life examples of how to identify the key issues in an under-performing golf course and how to maximize the financial return of the business.
Mr. Keegan has done the golf industry a great service in writing this book. The book is well-written and his research is meticulous. My only criticism is that some of his charts were hard to read - though getting out the magnifying glass was well worth the effort.
This book is an absolute "must read" for anyone entering or operating within the golf business, whether a course owner, golf professional, club manager, or golf business manager.The Business of Golf: What Are You Thinking Overview

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