The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series) Review

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The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series) ReviewTony Fisher has not only written a book that's fun to read--a feat in itself--but a book that's important to read. I know Tony and, as the CEO of DataFlux, he's seen the bruises of companies battling the business impact of poorly-managed data. He knows whereof he speaks (and writes).
The book is practical to the core. It covers everything from the steps for cleansing and correcting data to a maturity model for the long-term governance--what we define as the "policy making and decision rights around corporate information" and what Tony calls "a philosophy for gathering, managing, and benefiting from your data." Ultimately Tony paints data quality and data governance as business problems that can often significantly impact a company's bottom line. To that end, he not only emphasizes technology adoption but behavior changes, with the aim of making a company a "proactive organization."
I used the book's subtitle as the title of my review because it's the crux of the conversation. It's about "smart" or "smart-er" companies. This book is an important level-set for IT staff and practitioners looking to start or enhance their data governance activities. But it's a must-read for business executives whose attentions have turned to information--or the lack thereof--and have begun to realize that data, instead of being a by-product of the systems that use it, is indeed an asset in its own right.
Jill Dyche
Baseline ConsultingThe Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series) Overview

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