The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business Review

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The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business ReviewSteven Rogers, a professor at the Kellogg School of Management, has put together a comprehensive handbook for aspiring entrepreneurs. Written in plain language that does not assume prior knowledge of business or economics, this guide covers all the major topics that entrepreneurs face in setting up and managing a business: writing up a business plan, compiling and understanding financial statements, making a company profitable, valuing a company, and raising money.
On the one hand, Professor Rogers has written a reference book that assembles much of the information that people intuitively know. In that sense, the guide can be useful to people who want to make sure they are "not forgetting something." On the other hand, though, this guide tackles many issues that quite a few entrepreneurs look down upon: for example, accounting. Professor Rogers not only explains how entrepreneurs should handle the mundane aspects of business like accounting, but also elucidates why entrepreneurs should pay attention to those aspects at all. In doing so, he alerts entrepreneurs about the kind of problems they may face and recommends action to prevent them.
Professor Rogers has compiled anecdotes, business quotations, industry data, and mathematical formulae (which he explains in detail), to write an accessible guide for aspiring business owners. This balance, between serious and humorous, and fact and theory makes the book both fun to read and very useful -- a definite read for those daunted by the prospect of starting their own business.The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business Overview

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