The Fraud Audit: Responding to the Risk of Fraud in Core Business Systems (Wiley Corporate F&A) Review

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The Fraud Audit: Responding to the Risk of Fraud in Core Business Systems (Wiley Corporate F&A) ReviewAs a veteran auditor, I highly recommend this book. I found the book to be incredibly well-organized, focusing on those issues truly critical to effective fraud audit. The author makes effective use of graphics and examples, making the text more accessible and rising it above the level of a standard fraud theory book. In short, he provides practical guidance that can help firms respond to and manage their fraud risk. I also think it's worth mentioning that author devotes a portion of the book to the topic of data mining. Given the modern business environment, knowledge of these techniques is an absolute necessity and reason enough to purchase this book.The Fraud Audit: Responding to the Risk of Fraud in Core Business Systems (Wiley Corporate F&A) Overview

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How to Measure Anything: Finding the Value of Intangibles in Business Review

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How to Measure Anything: Finding the Value of Intangibles in Business ReviewSome things are easy to measure. Time, money, exercise, calories, location - all of these are relatively straightforward to repeatably determine or calculate.
But how does one go about measuring happiness? What about compassion, or public influence, or creativity? These are more intangible, harder to pin down to a number that means anything.
Douglas Hubbard has written an impressive work called "How To Measure Anything: Finding the Value of Intangibles in Business."
While it's written primarily for business people, the lessons transfer smoothly to self-experimenters. Hubbard begins with a compelling case for why to measure intangibles:
"Often, an important decision requires better knowledge of the alleged intangible, but when a [person] believes something to be immeasurable, attempts to measure it will not even be considered.
As a result, decisions are less informed than they could be. The chance of error increases. Resources are misallocated, good ideas are rejected, and bad ideas are accepted. Money is wasted. In some cases life and health are put in jeopardy. The belief that some things--even very important things--might be impossible to measure is sand in the gears of the entire economy.
Any important decision maker could benefit from learning that anything they really need to know is measurable."
He goes on to explain in detail how to measure intangibles, including sections on how to clarify problems, calibrate estimates, measure risk, sample reality, and use Bayesian statistics to add to available knowledge. He also describes his Applied Information Economics (AIE) Approach that ties together several threads of his ideas:
"The AIE approach addresses four things:
1. How to model a current state of uncertainty
2. How to compute what else should be measured
3. How to measure those things in a way that is economically justified
4. How to make a decision"
I'm working my way through the book, and am incredibly grateful to Douglas Hubbard for writing it.How to Measure Anything: Finding the Value of Intangibles in Business Overview

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Review

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know ReviewI'm a recent marketing graduate from a top 20 MBA program. This book taught me more about how to be an efficient marketer than all of my marketing classes over the course of two years at my MBA program. I'm tempted to give this book a horrible review in hopes of persuading people not to read it just so I can retain the competitive advantage it has given me in the market place. Kudos to Mark Jeffrey for writing a book with principles that are so easy to understand, and a great depth of applicability to boot. It's a must buy.Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Overview

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